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11.11.25

Daikin UK is pleased to announce the appointment of two new Regional Sales Managers, marking an important step in strengthening its commercial operations across the North.

Liam Maher has moved across to become Regional Sales Manager for Manchester, having previously led the Yorkshire and North East region. Bringing over 25 years of experience with Daikin UK, Liam will lead the Manchester regional team, driving growth across key product lines and deepening relationships with D1+ partners, consultants and developers. He will also play a central role in developing the team, supporting new recruits and using Daikin’s new Manchester office as a hub for customer engagement and training.

Steve Parsley takes on the role of Regional Sales Manager for Yorkshire and the North East, following several years as a Daikin Business Development Manager and previous leadership positions within the HVAC industry. Steve will focus on expanding the dealer network, strengthening connections with key customers, and supporting the delivery of regional sales plans in collaboration with Daikin’s specification and logistics teams.

 

Liam Maher
Steve Parsley
I’m delighted to welcome Liam and Steve into their new roles. Their experience, local knowledge and passion for our customers will be invaluable as we strengthen our regional presence, empower our teams and build even closer relationships across the North.
Lisa Robey-Broome, Business Manager – Midlands & North Region